Got questions about QR Codes? Just ask Meridian!
QR Codes
Generate an Immediate Response!
Whether you are a corporate marketer placing a magazine advertisement or a small business doing a sales promotion, QR codes are particularly appealing because they capture viewers’ interest at the very moment it is piqued and they’re trackable: See. Snap. View.
- Movie posters
- Business cards and marketing collateral
- Direct mail
- Window clings
- Magazines
- Restaurant Menus
Types of QR Code Readers
In order for customers or prospects to read QR codes, they need a reader. Some phones come with readers installed. Others require viewers to download them. Meridian uses and promotes the following:
Best Practices for QR Codes
Like any marketing technology or application, QR codes work best when certain best practices are followed. Meridian adheres to a strict format regarding QR code generation.
- Optimize for mobile sites
- Make the codes easy to read
- Test, test, test
- Make the QR code worth decoding
- Make it serve a purpose
- Include multiple paths to response
- Include instructions for using the code
In today’s marketing world, it’s all about spontaneity, mobility, and instantaneous gratification. It’s easy to envision a world in which all marketing and corporate identity materials and packaging include QR codes by default just as they include URLs and email addresses.
For more information, please contact us. Click here for our contact form.
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