What is a Koozie?
A koozie is a small sleeve-like material that hugs beer bottles or beer cans. The main purpose of a koozie is to keep ice-cold beer cans from getting warm. A warm beer is everything the drinkers do their best to prevent. How do they successfully keep beverages? Beer koozies effectively insulate a beverage from heat via both conduction and external infrared sources. Using a beer koozie can reduce the rate a drink warms in the sun by up to 50%.
Why Are Koozies So Popular?
So, why are koozies extremely popular these days? The obvious answer is that there are more and more beer drinkers everywhere. Beyond beer, warm weather makes everyone want to hydrate with many different types of beverages! This is one reason koozies are available in different sizes. There are small ones to fit standard cans and larger and slimmer koozies to fit bottles. With new materials like neoprene, foam, closed foam and EVA foam, koozies can do more than just keeping beverages cool. Neoprene for instance is used for diving suits; aside from preventing drinks from warming up it will also keep hot drinks from getting cold!
Why are Koozies Great for Marketing?
Koozies are very popular simply because they are versatile. The versatility of a custom koozie is stretched to the limits as one can place almost anything over the neoprene or foam material. If you have a business and you are looking for marketing strategy, then custom koozies are one of the best ways to do it. The outer portion of a custom koozie may be designed in just about any way possible. Be creative. Tie in taglines or slogans along with your logo. Also, place your business contact information on the koozie; your brand, business address, phone number and email address will fit perfectly on the bottom portion.
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