Promotional products do more than catch your eye; they stick around for the long haul! 48% of people keep these items for over 5 years, according to PPAI research. This reveals the significant role promo products play in connecting consumers with brands, creating mutual benefits along the way.
Check out our next slides for insights into why consumers cherish these promo products, based on the PPAI article ‘New Research Shows Why Consumers Take and Keep Promo Products.’
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Usability & Practicality
Usable throughout everyday life and adds value.
Emotional Connection
Evoke memories and forge stronger brand-consumer bonds.
Brand Remembrance
Regular use of a product keeps brand at forefront of consumer.
Brand Visibility
Broadens your audience through public use and long term exposure.
Cost Effective
Products have longevity providing long term marketing & exposure.
Customer Loyalty
Repeat customers and business referrals.
Paths to Promo
Why Consumers Hold Onto Promotional Products
New PPAI research shows that 45.9% percent of people have taken or kept promotional products. The results showed the long-lasting impact that promotional products can forge between consumers and brands. What makes consumers want to keep these promotional products?
Product is Useful
75.4%
Remember Event or Experience
38.3%
Product is Fun To Have
34.8%
Like the Product Design
34.1%
Need or Wanted Product
32.9%
Most Popular Promotional Products
