Meridian is proud to officially welcome Overwear Apparel into the Meridian family of brands. This marks an exciting step forward in strengtheningĀ our capabilitiesĀ andĀ expanding the solutions we offer to our customers.Ā
For 40 years, OverwearĀ has built a reputation as a trusted custom apparel company known for craftsmanship, innovation, and service. Established in 1984, founder Ken Reynolds setĀ out withĀ a vision to modernize the custom apparel industry by embracing advanced technology and delivering exceptional clarity and detail in every piece produced.Ā
Today, that same commitment to quality and forward-thinking production becomes part of Meridianās growing capabilities.Ā
A 40-Year Legacy of Custom-Decorated Apparel
Reaching a 40-year milestone in the custom apparel industry speaks to adaptability, creativity, and dedication. Overwear has consistently invested inĀ state-of-the-artĀ equipment, advanced decoration techniques, and ongoing training to stay at the forefront of branded apparel andĀ corporate apparelĀ production.Ā
From concept to finished garment, their team has delivered custom-decorated apparel that captures intricate designs and vivid colors directly onto fabric. Their versatility has supported businesses, schools, major events, and organizationsĀ seekingĀ reliable, high-quality branded merchandise and company swag.Ā
As Ken Reynolds, Owner of Overwear Apparel, shared:Ā
āIĀ couldnātĀ be more thrilled about our transition into the Meridian family of brands. With Meridianās 30+ year experience in Print and Merchandise Marketing and their dedication to a strong culture and industry-leading technology, I knew both my staff and customers would be in great hands.āĀ
This partnership reflects a shared commitment to craftsmanship, service, and long-term relationships.Ā
Strengthening Meridianās Branded Apparel Offering
Branded apparelĀ has long been part of Meridianās service offering. For years, we have helped clients develop corporate apparel programs, launch company swag initiatives, and integrate branded merchandise into broader corporate branding strategies.Ā What is new is our expanded in-house decoration capabilities, which complement our existing production network.Ā WithĀ OverwearāsĀ expertiseĀ now part of Meridian, weĀ are able toĀ support more projects through internal production when it makes sense for the program. This provides greater flexibility, enhanced production visibility, and improved turnaround times while continuing toĀ leverageĀ our trusted vendor partnerships whenĀ appropriate.Ā Jake Chanson, CXO of Meridian, explains:Ā āMeridian has always had a focus on trend-spotting the evolution of print and promotional marketing. Partnering with Ken and his team has allowed us to offer scalable, in-house manufacturing for our Webstore clients and On-Demand Decorating needs. This is just the beginning of many advancements to comeĀ with Ken and his team.āĀ This integration strengthens our ability to support corporate apparel, promotional products, and company store programs with added versatility and a more seamless production process.ĀA Single-Source Partner for Print, Promo, and Fulfillment
Meridian has built its reputation as a comprehensive provider ofĀ commercial printing, digital printing, offset printing, and wide format printing. We also supportĀ environmental graphics solutions, direct mail services, print and mail services, signage and displays, promotional products, and branded merchandise.Ā
The addition of Overwear enhances this ecosystem by expanding our internal decoration capabilities while strengthening our overall production strategy.Ā
Combined with our established fulfillment,Ā warehousing, inventory management, and kitting and assembly services, we offer a streamlined experience for customers managing multi-channel marketing and corporate branding initiatives.Ā
Whether supporting executive gifts,Ā employee welcome kits, promotional premiums, or tradeshow display graphics and design, we are able to coordinate apparel, promotional products, commercial printing, and fulfillment from a centralized operation.Ā
Bringing Greater Flexibility to Apparel Production
One of the most significant benefits of this partnership is increased flexibility.Ā By aligningĀ OverwearāsĀ decorated apparelĀ expertiseĀ with Meridianās infrastructure for fulfillment, warehousing, and branded merchandise fulfillment, we enhance our ability to support print on demand apparel programs, corporate apparel inventory management,Ā company stores, digital storefront solutions, custom kits, and corporate gifting programs.Ā
Having expanded in-house decoration capabilities allows us to better align production timelines with marketing initiatives whileĀ maintainingĀ the ability to scale through our established vendor network when needed.Ā
This integrated approach allows brands to execute more consistently, whether managing ongoing corporate apparel programs, launching seasonal company swag, or aligning apparel with larger commercial printing and promotional campaigns.Ā
Expanding Whatās Possible
With Overwear now part of the Meridian family, we are positioned to deliver even more value by bringing together experience, craftsmanship, and technology in support of your brand. This partnership enhances our flexibility, expands our production capabilities, and strengthens the responsivenessĀ youāveĀ come to expect.Ā
More capability. Same commitment to your brand.Ā We are proud to grow together and excited for what isĀ ahead.Ā
Thinking About Your Next Print, Promo, or Apparel Initiative?
WhetherĀ youāreĀ refreshing your branded apparel, expanding your promotional products program, or integrating fulfillment and company stores, our team is ready to help.Ā
Email us at hello@meridian-direct.com or fill out our contact form to get started.
