Meridian is proud to officially welcome Overwear Apparel into the Meridian family of brands. This marks an exciting step forward in strengthening our capabilities and expanding the solutions we offer to our customers.
For 40 years, Overwear has built a reputation as a trusted custom apparel company known for craftsmanship, innovation, and service. Established in 1984, founder Ken Reynolds set out with a vision to modernize the custom apparel industry by embracing advanced technology and delivering exceptional clarity and detail in every piece produced.
Today, that same commitment to quality and forward-thinking production becomes part of Meridian’s growing capabilities.
A 40-Year Legacy of Custom-Decorated Apparel
Reaching a 40-year milestone in the custom apparel industry speaks to adaptability, creativity, and dedication. Overwear has consistently invested in state-of-the-art equipment, advanced decoration techniques, and ongoing training to stay at the forefront of branded apparel and corporate apparel production.
From concept to finished garment, their team has delivered custom-decorated apparel that captures intricate designs and vivid colors directly onto fabric. Their versatility has supported businesses, schools, major events, and organizations seeking reliable, high-quality branded merchandise and company swag.
As Ken Reynolds, Owner of Overwear Apparel, shared:
“I couldn’t be more thrilled about our transition into the Meridian family of brands. With Meridian’s 30+ year experience in Print and Merchandise Marketing and their dedication to a strong culture and industry-leading technology, I knew both my staff and customers would be in great hands.”
This partnership reflects a shared commitment to craftsmanship, service, and long-term relationships.
Strengthening Meridian’s Branded Apparel Offering
Branded apparel has long been part of Meridian’s service offering. For years, we have helped clients develop corporate apparel programs, launch company swag initiatives, and integrate branded merchandise into broader corporate branding strategies.
What is new is our expanded in-house decoration capabilities, which complement our existing production network.
With Overwear’s expertise now part of Meridian, we are able to support more projects through internal production when it makes sense for the program. This provides greater flexibility, enhanced production visibility, and improved turnaround times while continuing to leverage our trusted vendor partnerships when appropriate.
Jake Chanson, CXO of Meridian, explains:
“Meridian has always had a focus on trend-spotting the evolution of print and promotional marketing. Partnering with Ken and his team has allowed us to offer scalable, in-house manufacturing for our Webstore clients and On-Demand Decorating needs. This is just the beginning of many advancements to come with Ken and his team.”
This integration strengthens our ability to support corporate apparel, promotional products, and company store programs with added versatility and a more seamless production process.
A Single-Source Partner for Print, Promo, and Fulfillment
Meridian has built its reputation as a comprehensive provider of commercial printing, digital printing, offset printing, and wide format printing. We also support environmental graphics solutions, direct mail services, print and mail services, signage and displays, promotional products, and branded merchandise.
The addition of Overwear enhances this ecosystem by expanding our internal decoration capabilities while strengthening our overall production strategy.
Combined with our established fulfillment, warehousing, inventory management, and kitting and assembly services, we offer a streamlined experience for customers managing multi-channel marketing and corporate branding initiatives.
Whether supporting executive gifts, employee welcome kits, promotional premiums, or tradeshow display graphics and design, we are able to coordinate apparel, promotional products, commercial printing, and fulfillment from a centralized operation.
Bringing Greater Flexibility to Apparel Production
One of the most significant benefits of this partnership is increased flexibility. By aligning Overwear’s decorated apparel expertise with Meridian’s infrastructure for fulfillment, warehousing, and branded merchandise fulfillment, we enhance our ability to support print on demand apparel programs, corporate apparel inventory management, company stores, digital storefront solutions, custom kits, and corporate gifting programs.
Having expanded in-house decoration capabilities allows us to better align production timelines with marketing initiatives while maintaining the ability to scale through our established vendor network when needed.
This integrated approach allows brands to execute more consistently, whether managing ongoing corporate apparel programs, launching seasonal company swag, or aligning apparel with larger commercial printing and promotional campaigns.
Expanding What’s Possible
With Overwear now part of the Meridian family, we are positioned to deliver even more value by bringing together experience, craftsmanship, and technology in support of your brand. This partnership enhances our flexibility, expands our production capabilities, and strengthens the responsiveness you’ve come to expect.
More capability. Same commitment to your brand. We are proud to grow together and excited for what is ahead.
Thinking About Your Next Print, Promo, or Apparel Initiative?
Whether you’re refreshing your branded apparel, expanding your promotional products program, or integrating fulfillment and company stores, our team is ready to help.
Email us at hello@meridian-direct.com or fill out our contact form to get started.
