Manufacturing

Meridian designs/produces product change-over kits for 7,700 retail locations in U.S. and Canada

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CHALLENGE

  • Change-over current product in 7,700 retail locations to customer’s product
  • Announce change-over to 7,700 store managers, 67 customer distribution centers and 180 regional sales reps in the U.S. and Canada
  • Provide promotional and instructional tools to aid store managers, distribution managers and sales reps in the brand transition of this product
  • Insure that change-over materials were in users hands well in advance of the kick-off date
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SOLUTION

  • Meridian designed custom change-over launch kits for stores, distribution centers and sales reps – English and French versions of all versions
  • Sourced/printed kit contents including cover letters, product flyers, custom USB drives, product selection slide charts, counter mats, UPC barcode labels for product re-labeling, pens and product samples – English and French versions
  • Kit cartons designed by Meridian and customized for each receiving group
  • Assembled 8,000 kits and QC’d all kits prior to shipping
  • Coordinated shipping with customer specified carriers and UPS
  • Provided daily status and shipping reports to customer
  • Developed and managed online portal (e-store) for store managers to order UPC labels
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CRITICAL SUCCESS FACTORS:

  • Project-dedicated team of management, sales and production experts

  • Design, implementation, production and fulfillment phases coordinated to meet program requirements

  • All kits delivered prior to change-over start date

  • Zero defects in kit elements, kit assembly and shipping

  • Program completed within budget

KEY BENEFITS:

  • Successful product transition in 7,700 retail locations in the U.S. and Canada

  • Achievement of all cost and delivery goals

  • Measurable success through detailed reporting

  • Cost and time savings to customer by providing services normally handled by customer

  • Product change-over launch results in record sales