Manufacturing
Meridian designs/produces product change-over kits for 7,700 retail locations in U.S. and Canada

CHALLENGE
- Change-over current product in 7,700 retail locations to customer’s product
- Announce change-over to 7,700 store managers, 67 customer distribution centers and 180 regional sales reps in the U.S. and Canada
- Provide promotional and instructional tools to aid store managers, distribution managers and sales reps in the brand transition of this product
- Insure that change-over materials were in users hands well in advance of the kick-off date

SOLUTION
- Meridian designed custom change-over launch kits for stores, distribution centers and sales reps – English and French versions of all versions
- Sourced/printed kit contents including cover letters, product flyers, custom USB drives, product selection slide charts, counter mats, UPC barcode labels for product re-labeling, pens and product samples – English and French versions
- Kit cartons designed by Meridian and customized for each receiving group
- Assembled 8,000 kits and QC’d all kits prior to shipping
- Coordinated shipping with customer specified carriers and UPS
- Provided daily status and shipping reports to customer
- Developed and managed online portal (e-store) for store managers to order UPC labels

CRITICAL SUCCESS FACTORS:
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Project-dedicated team of management, sales and production experts
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Design, implementation, production and fulfillment phases coordinated to meet program requirements
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All kits delivered prior to change-over start date
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Zero defects in kit elements, kit assembly and shipping
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Program completed within budget
KEY BENEFITS:
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Successful product transition in 7,700 retail locations in the U.S. and Canada
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Achievement of all cost and delivery goals
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Measurable success through detailed reporting
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Cost and time savings to customer by providing services normally handled by customer
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Product change-over launch results in record sales