Advantages of Digital Printing

By now I’m sure you’ve heard about digital printing, but do you know what the advantages of this printing technique. There are many different ways you can use digital printing and a vast array of advantages. What I’m sure you’re wondering is if this type of printing is best for your printing needs. Well, look no further! We’re going to let you in on the top 5 advantages of digital printing.

1. Eco-Friendly:

While it still involves ink and chemicals, there’s no pre-press procedures like offset printing, so there’s no need for plates, chemicals and extra material. Directly printing onto the material saves a lot! You can also print only the amount you need rather than having to order a set bulk amount. Archiving can also be paperless thanks to the cloud!

2. Cost Effective:

As you’d expect from a faster and more efficient process, digital printing can run cheaper than traditional forms of print. There is no additional cost of creating the plates, so ideal for a small printing job. Lastly, short print runs are possible. This allows the small business owner entry into professional-looking printing for everything from business collateral for trade shows to documents and internal communications.

3. Customization:

Not only do you have more choices when it comes to ink color, there is also a world of options when it comes to materials. Personalized print jobs are possible. For example, you can print different names or messages on cards or print pieces changing only one small area while the rest remains the same.

4. Accuracy:

With digital printing, you can print samples to check on color accuracy and ensure you’re printing exactly what you envisioned. It’s easy to tweak colors and their properties. The digital printing process produces higher quality prints from a lower resolution image enabling your design to stand out with precise accuracy.

5. Faster:

With no pre-press procedures and plates, the initial setup time is reduced, and you can get your prints quicker than with offset printing. There’s minimal setup and color is taken care of easily with a built-in color registration system that offers advanced color-match capabilities. Faster proof cycle. With digital, proofs are quickly developed and easily shared. This shortens the entire proof cycle for faster turnaround time!

With so many decisions to make for your business, you work hard to make the right choices. Meridian is here to help you choose the perfect solution for your next print project. Whether it’s large or small, Rockford’s preferred printer can help you decide what printing fits your project and budget best!

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